2010年07月25日
dog days of summer
My dog Linda is one of those kinda-trained types that follows directions just often enough to allow the humans around her to feel a sense of control. After many years of daily feedings, morning and evening exercise runs, mock fights on the living room floor, and everything else we have shared, we both know the regular routines and hardly need to glance at each other to get through most activities without a hitch. But now that she is getting on in years, she is starting to pick and choose a little bit more whether to follow non-standard commands (refusing to go upstairs for bed until a certain time, not shutting up and sitting still when the rest of the family heads out on a Saturday ride to the pool and leaves her in the yard...).
Two books that I read recently made me think a little bit more about how Linda might be seeing things. And they also gave me some insights into how I might better deal with the people around me as well, especially those that I need to coach and teach in my job.
I highly recommend the first one, The Art of Racing in the Rain, by Garth Stein. It is narrated in the first person by the eloquent Enzo, a lovable mutt firmly devoted to his master Denny, an aspiring race care driver with a sick wife and lovely young daughter. They go through a lot together, with Enzo constantly frustrated by his inability to communicate consistently with Denny because of his lack of thumbs and an effective tongue to speak with. As he says in the first sentence: "Gestures are all that I have; sometimes they must be grand in nature." And as with my Linda, those gestures range from wild barking and jumping to urinating on papers and ripping up a roomful of girl's dolls. But the power of the writing makes you really understand Enzo - and made me really think again about how little I sometimes work to truly listen to and understand those around me. And I don't just mean Linda.
If you are into car racing, there are also some real treats in this book - including the scene where Enzo accompanies Denny out for some hot laps on a test track. "Two barks means faster!"
The other book, Don't Shoot the Dog: The New Art of Teaching and Training by Karen Pryor is basically a how-to approach to applying the rules of training by reinforcement. If you can get used to its kind of weird mix of technical academic terminology (conditioned reinforcers, event markers), animal anecdotes ("I shaped a large hermit crab once to ring a dinner bell by pulling on a string with its claw.") and human behavior examples (from conducting orchestras to learning how to putt), it offers some really valuable insights into how you to motivate and "shape" yourself and those around you in a positive way. And not just by bringing a clicker to the next company meeting...
2010年05月24日
関西ブランディング
先日、久し振りに関西で講演する機会がありました。特許業務法人三枝国際特許事務所の主催するイベントで、約130名の方々が集まりました。知的財産関連の仕事をされている皆様ですので、会場に到着する直前まで少々不安がありました。(まじめでちょっと静かなタイプの人が多いだろうから、私の軽い話に十分に乗って聞いてくれるかな?)が、先入観とは違い、ずいぶんと盛り上がりました。5月なのに外気温が27度まで上がっていたせいなのか、関西人の特性なのかは、分かりませんが・・・。いずれにしても非常に熱心に聞いてくれましたし、終わった後何人かと名刺交換をしながらかなり深い話ができたことを嬉しく思いました。
講演のメーンテーマはブランディングです。知的財産を管理する方々を対象にした内容は、『商標を取るだけでは付加価値は作り上げられない』『組織の従業員全体が企業や製品ブランドの意味合いを良く理解し、日々の業務で徹底させなければいけない』というメッセージに絞りました。帰りの新幹線で窓の外の看板を見ながら、「あ、ここが出来ていないな、そこが弱いな」と思いながら、講演で使った事例以外の(次のスピーチで使えるような)材料を探しました。B2B(企業間取引)の事例としては、いつも新幹線の車両内に出しているYAZAKIの広告が良かったと思います。今回のシリーズは「見えないけど、頑張るエコ。見えないから、頑張るエコ。」がキーワードで、車の分解図表のなかで、自分の部品を目立つオレンジ色でハイライトし、「エコカーの燃費向上にむけ、コツコツと努力しています」というメッセージを非常に強く感じました。最近のソーシャルメディアのトレンド、「個人の努力も大事だよ」というフィーリングをうまくつかんでいると思います。
しかしブランドの徹底度合いではなんといっても負けないのが、数少ない一流の消費者向け(B2C)企業。先日、製薬業界の友人からこんな話を聞きました。とある注射デバイスを小児科向けの適応症で使うプロジェクトがあり、子供たちがより安心して使えるようにキャラクターのイメージをライセンスして載せたい。オプション第一位はディズニーで、「くまのプーさん」の担当窓口に話を申し込んだようです。しかし返事は「うちのプーちゃんは病気しません」ということで、使用はNG。なるほど。何にでもライセンスOKのHELLO KITTYとは違ったようでした。ライセンス貸与がお金になるのは間違いありませんが、ブランドイメージは大切にしなくてはいけないのですね。
2010年02月06日
asashoryu and the future of japan
Sumo grand champion Asashoryu's sudden retirement was a real
downer for me, as it reminded me of many things I don't
particularly like about Japan. As a foreign rikishi, he surely
had to go through a lot before achieving the success he did. I
can easily imagine his loneliness during those long days of
training, his frustrations at not easily understanding or
being understood by his colleagues and peers, his bewilderment
that certain things that he considered unimportant were seemingly
blown out of proportion by everyone around him...
Of course, it would be an overstatement to say that Asashoryu
Was "driven out"of sumo by some shadowy cabal that can't stand
the idea that for many years the top ranks of sumo have been
dominated by non-Japanese wrestlers. His behavior has long been
controversial here, and as a matter of principle it is important
for any foreign guest in any country to play by the law of the
land – so in large part his stepping down was just the logical
result of his earlier actions.
But coming from the US, where our famous athletes REALLY know
how to get in trouble - from shooting themselves in the leg at a
nightclub and brandishing firearms in the clubhouse pre-game
locker room to jumping into the stands to fight fans on a semi-
regular basis - Asashoryu's transgressions seem tame at best. At
the end of the day, the expectations of society became too heavy
for him, so he stepped down just when his rivalry with Hakuho was
heating up and sumo was developing a compelling storyline that
might have helped revitalize the sport.
From my own perspective, this reminds me of cases I see in Japan
business too often. An established group is threatened with a
looming crisis (as with the sumo world, this can often be
summarized as "shrinking domestic business"). They have some
emerging yet controversial potential strength at hand (an
exciting yet scandal-prone yokozuna, a technology proven in
the local market yet untested overseas, or the untapped
resources of young women that could be used to develop new-
look business models in their company). But leveraging this
new strength would require wholesale changes in their group or
corporate culture and leadership styles. Instead of making a
move, they dither and dather, trying to hold on to the status
quo and praying for the emergence of the next Takanohana /
Wakanohana Japanese-born sumo pair, a rebound in the yen-dollar
exchange rate, the next blockbuster drug, or whatever other
magic they might need. Of course, that doesn't come to pass,
and by then that potential strength is long gone.
Think JAL's top management with blinders on over the last decade.
Think Japanese government and industry's need for innovative
entrepreneurship and the way they absolutely decimated any
possibility that risk-taking would improve by excoriating
Horiemon & Livedoor several years ago. Think any pharma company
that clearly recognizes that young female MR's are outstanding
performers but haven't made the real effort needed to give them
a career path and retain them past the age of 30 (less than 1%
of the sales managers I meet in that industry here are women).
I really hope that Japan as a whole will find a way to avoid a
fast slide into an age of irrelevance. Many people just write
this type of problem off to the seniority system and expect that
things will do a 180 once the "dankai" generation filters out
of action through age attrition. But I think there is more to
it than that. As a whole, the culture needs to adapt to better
support outliers like Asashoryu, problematic as they might be.
All in all he did a really good job at fitting in. His Japanese
is excellent. His interviews were a bit edgy, but never
ridiculous. His dohyo entrances were done with dignity and
style, even as his pre-bout preparation was borderline manic.
More than anything, he performed, and people appreciated what
He had to offer. It is a shame that they couldn't find a way to
keep him where he belongs – in the dohyo.