2010年02月06日
asashoryu and the future of japan
Sumo grand champion Asashoryu's sudden retirement was a real
downer for me, as it reminded me of many things I don't
particularly like about Japan. As a foreign rikishi, he surely
had to go through a lot before achieving the success he did. I
can easily imagine his loneliness during those long days of
training, his frustrations at not easily understanding or
being understood by his colleagues and peers, his bewilderment
that certain things that he considered unimportant were seemingly
blown out of proportion by everyone around him...
Of course, it would be an overstatement to say that Asashoryu
Was "driven out"of sumo by some shadowy cabal that can't stand
the idea that for many years the top ranks of sumo have been
dominated by non-Japanese wrestlers. His behavior has long been
controversial here, and as a matter of principle it is important
for any foreign guest in any country to play by the law of the
land – so in large part his stepping down was just the logical
result of his earlier actions.
But coming from the US, where our famous athletes REALLY know
how to get in trouble - from shooting themselves in the leg at a
nightclub and brandishing firearms in the clubhouse pre-game
locker room to jumping into the stands to fight fans on a semi-
regular basis - Asashoryu's transgressions seem tame at best. At
the end of the day, the expectations of society became too heavy
for him, so he stepped down just when his rivalry with Hakuho was
heating up and sumo was developing a compelling storyline that
might have helped revitalize the sport.
From my own perspective, this reminds me of cases I see in Japan
business too often. An established group is threatened with a
looming crisis (as with the sumo world, this can often be
summarized as "shrinking domestic business"). They have some
emerging yet controversial potential strength at hand (an
exciting yet scandal-prone yokozuna, a technology proven in
the local market yet untested overseas, or the untapped
resources of young women that could be used to develop new-
look business models in their company). But leveraging this
new strength would require wholesale changes in their group or
corporate culture and leadership styles. Instead of making a
move, they dither and dather, trying to hold on to the status
quo and praying for the emergence of the next Takanohana /
Wakanohana Japanese-born sumo pair, a rebound in the yen-dollar
exchange rate, the next blockbuster drug, or whatever other
magic they might need. Of course, that doesn't come to pass,
and by then that potential strength is long gone.
Think JAL's top management with blinders on over the last decade.
Think Japanese government and industry's need for innovative
entrepreneurship and the way they absolutely decimated any
possibility that risk-taking would improve by excoriating
Horiemon & Livedoor several years ago. Think any pharma company
that clearly recognizes that young female MR's are outstanding
performers but haven't made the real effort needed to give them
a career path and retain them past the age of 30 (less than 1%
of the sales managers I meet in that industry here are women).
I really hope that Japan as a whole will find a way to avoid a
fast slide into an age of irrelevance. Many people just write
this type of problem off to the seniority system and expect that
things will do a 180 once the "dankai" generation filters out
of action through age attrition. But I think there is more to
it than that. As a whole, the culture needs to adapt to better
support outliers like Asashoryu, problematic as they might be.
All in all he did a really good job at fitting in. His Japanese
is excellent. His interviews were a bit edgy, but never
ridiculous. His dohyo entrances were done with dignity and
style, even as his pre-bout preparation was borderline manic.
More than anything, he performed, and people appreciated what
He had to offer. It is a shame that they couldn't find a way to
keep him where he belongs – in the dohyo.
2009年12月13日
the 8:30 rule
I do a lot of teaching and facilitation in corporations and universities,
and through that get a chance to interact with lots of young business
people. Typically these are high-performers chosen by their companies to
participate in the courses my company offers, or MBA/MOT students at top-
level universities. So this is a highly-motivated talent pool to start with.
Despite their already busy work schedules, they sacrifice precious free time
with family, friends and hobbies in an effort to better themselves and learn
more about the world around them. This is fantastic, and I applaud their
efforts.
But at the same time, there is more that most of these students could do to
leverage the opportunities they are getting. The "best of the best" that I
see in these groups, the true global professionals - people who make a real
difference in shaping their companies or organizations and the markets that
they touch - are those that always "take the next step" in whatever they
do. They don't just attend the courses they are offered. They make sure to
follow-up, understanding that application is key.
The most successful people I know are the ones who not only gather a lot of
meishi at the cocktail party - but those who send a thoughtful note and
even an extra question to those they have met the next morning. They not
only write down the name of the book the speaker mentioned - but quickly
buy it and start reading it in the train that night. And when they get a
business idea in the shower, they not only write it down on a long to-do
list - they immediately gather a couple of colleagues over lunch and explore
how to expand it into a project.
From these observations, I have developed what I call the "8:30 Rule". The
next time you meet someone interesting, or learn a new concept, or have an
idea - DO SOMETHING with it at 8:30 the next morning. Before everyone else
gets to the office. Before you get bogged down with email. It doesn't have
to be a big step, just a concrete step that you can follow up on later.
Order the book online. Write a quick summary of the idea and email it to a
colleague for input. Create a mind map about how it relates to your work,
and reserve 30 minutes in your next monthly team meeting agenda to
discuss its potential relevance. Believe me, if you don't do it then,
you will probably never get around to it later.
There is always a danger that people feel self-satisfied after attending a
seminar, and then lose all the potential value of it by forgetting to truly
follow-up and apply their learnings in their daily life. I do it myself
all the time. True Global Professionals don't fall into that trap. I
have been trying to apply my own "8:30 Rule" as a way to force myself
to improve in this way. I hope it can help you as well.
2009年11月24日
CSR in pharma
先日、kazuaki-sanに下記の質問を投稿していただきました。
「いつも拝見させていただいてます。日本での医療用医薬品のブランディングについて質問です。海外では医薬品のブランディングをCSRを補完するために利用しているようにおもえるのですが、日本ではまだまだのような気がします。日本市場で医薬品のブランディングがCSRを補完できるようになるためには何が一番必要だと考えますか?ご意見をお願いします。」
CSRを補完するために医薬品のフランディングというのが、企業名及び企業の社会貢献的な活動を広く知らせて、認知度及び信頼度を向上させるためのの広告宣伝活動を理解しています。
海外(私個人が一番しっているのがアメリカですが)ではファーマ企業の評判が非常に悪くて、どの世論調査をみてもタバコ産業と肩を並べるように悪く評価されています。理由は儲かりすぎ、DTCのやりすぎ(この間の出張で小児ADHDの啓蒙広告までみた)、 Free Lunchesをベースに考えたポロモーション活動などなどあります。最近医療制度に関する不満、それからMichael MooreのSickoのようなメディアも更に悪化させている。
従って、industryとしてはある「悪魔」のように見られていますが、だからその他の産業グループと違うCSR活動をしているかどうかと言われてみれば、大きな違いを感じません。Science-baseの純粋な寄付金、foundation活動などを徹底的にやっていますが、INTELやMicrosoftもscience educationの活動をやっていますし、エコ関係などはどのメーカーでも、どこでもやっているような活動だと思います。
日本の場合は、製薬会社のイメージはどちらかというとよりよいです。大昔から、薬局からスタートしたケースも多いですので「物づくり」の伝統的な、神話的な存在でもあります。他産業よりも派手に儲かっている訳でもありませんし、ブランドDTCができませんのでdisease makerに見えません。
違いがあるとすれば、米国やヨーロッパでは保険会社や病院経営企業providers & payersに対する薬価設定の問題が大きいなビジネスドライバーですので、ロビー活動を通して医療経済的なメッセージを浸透としている活動が多いではないかと思います。