2008年12月06日

Louis Vuitton in Paris

ea6e2c18.jpgOne of my favorite pictures that I use in my

seminars is this one. I took it on the Champs-

Elysees in Paris in the spring of 2004. I use it

to illustrate the understanding of what a brand

is and why some companies like LV - by driving this understanding

throughout their organization, even to the level of using creative

materials like this to cover a shop renovation in progress - are

able to generate such amazing gross profit on their products. 

I can't claim to know for sure that this was the first construction site in

the world to "brand" their coveralls in such a way, but I do know that

in Tokyo this kind of site design started showing up only in the 2005-

2006 timeframe. And still now, most of the sites here still use just big

blue sheets with 安全第一 and the JV partner names emblazoned

on them. 

Think about the creative spark here - what a billboard! And while I

was there on a slow Tuesday, I was surrounded by about 30 tourists

standing around me taking the same shot - from their conversations I

could hear that they came from Korea, China, Eastern Europe, South

America - all over the world. Now that's brand communication!



jeffjapan at 08:21コメント(0)トラックバック(0)Marketing | Learning 

トラックバックURL

コメントする

名前:
URL:
  情報を記憶: 評価:  顔   星
 
 
 
記事検索