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<title>アメリカ人経営者が語るビジネス・シーン</title> 
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<modified>2012-02-07T09:12:12Z</modified> 
<tagline><![CDATA[世界を駆け巡るジェフが思うこと]]></tagline> 
<id>tag:blog.livedoor.jp,2008:jeffjapan</id>
<author>
<name>jeffjapan</name> 
</author>
<generator url="http://blog.livedoor.com/" version="1.0">livedoor Blog</generator> 
<copyright>Copyright (c) 2012, jeffjapan </copyright>
<entry>
<title>dog days of summer</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/1225195.html" />
<modified>2011-12-30T10:55:08Z</modified> 
<issued>2010-07-25T22:02:55+09:00</issued> 
<id>tag:blog.livedoor.jp,2010:jeffjapan.1225195</id>
<summary type="text/plain">My dog Linda is one of those kinda-trained types that follows directions just often enough to allow the humans around her to feel a sense of control. After many years of daily feedings, morning and evening exercise runs, mock fights on the living room...</summary> 
<dc:subject>Ideas</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/1225195.html">
<![CDATA[<P><A href="http://livedoor.blogimg.jp/jeffjapan/imgs/d/4/d4d96a23.jpg" target=_blank><IMG class=pict border=0 hspace=5 alt="good dog" align=left src="http://livedoor.blogimg.jp/jeffjapan/imgs/d/4/d4d96a23-s.jpg" width=160 height=253></A>My dog Linda is one of those kinda-trained types that follows directions just often enough to&nbsp;allow&nbsp;the humans around her to&nbsp;feel a sense of control.&nbsp;After many years of daily feedings, morning and evening exercise runs, mock fights on the living room floor, and everything else we have shared, we both know the regular routines and hardly need to glance at each other to get through most activities without a hitch. But now that she is getting on in years, she is starting to pick and choose a little bit more whether to follow non-standard commands (refusing to go upstairs for bed until a certain time,&nbsp; not shutting&nbsp; up and sitting still&nbsp; when the rest of the family heads out on a Saturday ride to the pool and leaves her in the yard...). </P>
<P>Two books that I read recently made me think a little bit more about how Linda might be seeing things. And they also gave me some insights into how I might better deal with the people around me as well, especially those that I need to coach and teach in my job.</P>
<P>I highly recommend the first one, <U>The Art of Racing in the Rain,</U> by Garth Stein. It is narrated in the first person by the&nbsp;eloquent Enzo, a lovable mutt firmly devoted to his master Denny, an aspiring&nbsp;race care driver with a sick wife and lovely young daughter. They go through a lot together, with Enzo&nbsp;constantly frustrated by his inability to&nbsp;communicate&nbsp;consistently with&nbsp;Denny because of his lack of thumbs and an effective tongue to speak with. As he says in the first sentence: "Gestures are all that I have; sometimes they must be grand in nature."&nbsp;And as with my Linda, those gestures&nbsp;range from&nbsp;wild barking and jumping to urinating on&nbsp;papers and ripping up a roomful of&nbsp;girl's dolls. But the power of the writing makes you really&nbsp;understand Enzo - and made me really think again about how little I&nbsp;sometimes work to truly listen to and&nbsp;understand those around me. And I don't just mean Linda. </P>
<P>If you are into car&nbsp;racing,&nbsp;there are also some real treats in this book - including the&nbsp;scene where Enzo accompanies Denny out for some hot laps&nbsp;on a&nbsp;test track. "Two barks means faster!"</P>
<P>The other book, <U>Don't Shoot the Dog: The New Art of Teaching and&nbsp;Training</U> by Karen Pryor is&nbsp;basically a how-to&nbsp;approach to&nbsp;applying the rules of training by reinforcement. If you can&nbsp;get used to&nbsp;its kind&nbsp;of&nbsp;weird mix of&nbsp;technical academic&nbsp;terminology&nbsp;(conditioned reinforcers, event markers), animal anecdotes ("I shaped a large hermit crab once to ring a dinner bell by pulling on a string with its claw.") and human behavior examples (from conducting orchestras&nbsp;to learning how to putt), it&nbsp;offers some really valuable insights into how&nbsp;you&nbsp;to motivate and "shape"&nbsp;yourself and those around you in a positive&nbsp;way.&nbsp;And not&nbsp;just by bringing a clicker to the next company meeting...</P>
<P>&nbsp;</P>
<P>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>関西ブランディング</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/1160971.html" />
<modified>2010-05-24T14:18:58Z</modified> 
<issued>2010-05-24T23:16:30+09:00</issued> 
<id>tag:blog.livedoor.jp,2010:jeffjapan.1160971</id>
<summary type="text/plain">先日、久し振りに関西で講演する機会がありました。特許業務法人三枝国際特許事務所の主催するイベントで、約130名の方々が集まりました。知的財産関連の仕事をされている皆様ですので、会場に到着する直前まで少々不安がありました。（まじめでちょっと静かなタイプの人が多...</summary> 
<dc:subject>Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/1160971.html">
<![CDATA[<P style="MARGIN: 0mm 0mm 0pt; mso-pagination: widow-orphan" class=MsoNormal><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt"><FONT face=Century>先日、久し振りに関西で講演する機会がありました。<A href="http://www.saegusa-pat.jp/" target=_top>特許業務法人三枝国際特許事務所</A></FONT></SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt"><FONT face=Century>の主催するイベントで、約</FONT></SPAN><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-fareast-font-family: 'ＭＳ Ｐゴシック'" lang=EN-US>130</SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt"><FONT face=Century>名の方々が集まりました。知的財産関連の仕事をされている皆様ですので、会場に到着する直前まで少々不安がありました。（まじめでちょっと静かなタイプの人が多いだろうから、私の軽い話に十分に乗って聞いてくれるかな？）が、先入観とは違い、ずいぶんと盛り上がりました。５月なのに外気温が</FONT></SPAN><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-fareast-font-family: 'ＭＳ Ｐゴシック'" lang=EN-US>27</SPAN><FONT face=Century><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">度まで上がっていたせいなのか、関西人の特性なのかは、分かりませんが・・・。いずれにしても非常に熱心に聞いてくれましたし、終わった後何人かと名刺交換をしながらかなり深い話ができたことを嬉しく思いました。</SPAN><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-fareast-font-family: 'ＭＳ Ｐゴシック'" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P>
<P style="MARGIN: 0mm 0mm 0pt; mso-pagination: widow-orphan" class=MsoNormal><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-fareast-font-family: 'ＭＳ Ｐゴシック'" lang=EN-US><o:p>&nbsp;</o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt; mso-pagination: widow-orphan" class=MsoNormal><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt"><FONT face=Century>講演のメーンテーマはブランディングです。知的財産を管理する方々を対象にした内容は、『商標を取るだけでは付加価値は作り上げられない』『組織の従業員全体が企業や製品ブランドの意味合いを良く理解し、日々の業務で徹底させなければいけない』というメッセージに絞りました。帰りの新幹線で窓の外の看板を見ながら、「あ、ここが出来ていないな、そこが弱いな」と思いながら、講演で使った事例以外の（次のスピーチで使えるような）材料を探しました。<SPAN lang=EN-US>B2B（企業間取引）</SPAN>の事例としては、いつも新幹線の車両内に出している<SPAN lang=EN-US><A href="http://www.yazaki-group.com/" target=_top>YAZAKI</A></SPAN>の広告が良かったと思います。今回のシリーズは「見えないけど、頑張るエコ。見えないから、頑張るエコ。」がキーワードで、車の分解図表のなかで、自分の部品を目立つオレンジ色でハイライトし、「エコカーの燃費向上にむけ、コツコツと努力しています」というメッセージを非常に強く感じました。最近のソーシャルメディアのトレンド、「個人の努力も大事だよ」というフィーリングをうまくつかんでいると思います。</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt; mso-pagination: widow-orphan" class=MsoNormal><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt"></SPAN><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-fareast-font-family: 'ＭＳ Ｐゴシック'" lang=EN-US><o:p>&nbsp;</o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt; mso-pagination: widow-orphan" class=MsoNormal><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'ＭＳ ゴシック'; mso-bidi-font-family: Arial; mso-font-kerning: 0pt"><FONT face=Century>しかしブランドの徹底度合いではなんといっても負けないのが、数少ない一流の消費者向け<SPAN lang=EN-US>(B2C)</SPAN>企業。先日、製薬業界の友人からこんな話を聞きました。とある注射デバイスを小児科向けの適応症で使うプロジェクトがあり、子供たちがより安心して使えるようにキャラクターのイメージをライセンスして載せたい。オプション第一位はディズニーで、「くまのプーさん」の担当窓口に話を申し込んだようです。しかし返事は「うちのプーちゃんは病気しません」ということで、使用はＮＧ。なるほど。何にでもライセンスＯＫの<SPAN lang=EN-US>HELLO KITTY</SPAN>とは違ったようでした。ライセンス貸与がお金になるのは間違いありませんが、ブランドイメージは大切にしなくてはいけないのですね。</FONT></SPAN><SPAN style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-fareast-font-family: 'ＭＳ Ｐゴシック'" lang=EN-US><o:p></o:p></SPAN></P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>asashoryu and the future of japan</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/1042099.html" />
<modified>2010-02-06T14:19:14Z</modified> 
<issued>2010-02-06T17:16:24+09:00</issued> 
<id>tag:blog.livedoor.jp,2010:jeffjapan.1042099</id>
<summary type="text/plain">
Sumo grand champion Asashoryu's sudden retirement was a real 
downer for me, as it reminded me of many things I don't 
particularly like about Japan. As a foreign rikishi, he surely 
had to go through a lot before achieving the success he did. I ...</summary> 
<dc:subject>Ideas</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/1042099.html">
<![CDATA[<FONT face="ＭＳ Ｐゴシック"><SPAN lang=EN-US><SPAN style="FONT-SIZE: 10pt" lang=EN-US><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Sumo grand champion Asashoryu's sudden retirement was a real <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">downer for me,&nbsp;as it&nbsp;reminded me of many things I don't <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">particularly like about&nbsp;Japan. As a foreign rikishi, he surely <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">had to go through a lot&nbsp;before achieving the success he did. I <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">can easily imagine his loneliness&nbsp;during those long </FONT><FONT face="Osaka, Arial, Helvetica, sans-serif">days of </FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><FONT face="Osaka, Arial, Helvetica, sans-serif"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">training, his frustrations at not easily understanding or</FONT></SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt"><SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></FONT></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif"><FONT face="Osaka, Arial, Helvetica, sans-serif">being understood by his colleagues and&nbsp;peers, his</FONT> bewilderment <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">that certain things that he considered unimportant were seemingly&nbsp;<o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">blown out of proportion by&nbsp;everyone around him...<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">&nbsp;<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Of course, it would be an overstatement to say that Asashoryu<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Was "driven out"of sumo&nbsp;by some shadowy cabal that can't stand <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">the idea that for many years the top ranks of sumo have been <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">dominated by non-Japanese wrestlers. His&nbsp;behavior&nbsp;has&nbsp;long been <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">controversial here, and as a matter of principle it is important <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">for any foreign guest in any country to play by the law of the<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">land &#8211; so in large part his stepping down was just the logical<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">result of his earlier actions. <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><o:p><FONT face="Osaka, Arial, Helvetica, sans-serif">&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">But coming from the US, where our famous athletes REALLY know</FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">how t</FONT></SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">o get in trouble - from shooting themselves in the leg at a <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">nightclub&nbsp;and brandishing firearms in the clubhouse&nbsp;pre-game <o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">locker room to jumping into the stands to fight fans on a semi-<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">regular basis - Asashoryu's transgressions seem tame at best. At<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">the end of the day, the expectations of society became too heavy<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">for him, so he stepped down just when his rivalry with Hakuho was<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">heating up and sumo was developing a compelling storyline that<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">might have helped revitalize the sport.<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><o:p><FONT face="Osaka, Arial, Helvetica, sans-serif">&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">From my own perspective, this&nbsp;reminds me of&nbsp;cases I see in Japan<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">business too often.&nbsp;An established group is&nbsp;threatened with a&nbsp;<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">looming crisis&nbsp;(as with the sumo world, this can often be<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">summarized as "shrinking domestic business"). They have some<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">emerging yet controversial potential strength&nbsp;at hand (an<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">exciting yet scandal-prone yokozuna, a&nbsp;technology proven in<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">the local market yet untested overseas, or&nbsp;the untapped<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">resources of young women that could be used to develop new-<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">look business models in their company). But leveraging this<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">new strength would require wholesale changes in their group or<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">corporate culture and leadership styles.&nbsp;Instead of making a<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">move, they dither and dather, trying to hold&nbsp;on to the status<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">quo and praying for the emergence of the next Takanohana /<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Wakanohana Japanese-born sumo pair, a rebound in the yen-dollar<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">exchange rate, the next blockbuster drug, or whatever other<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">magic they might need.&nbsp;Of course, that doesn't come to pass,<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">and&nbsp;by then that potential strength is long gone.&nbsp;<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><o:p><FONT face="Osaka, Arial, Helvetica, sans-serif">&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Think JAL's top management with blinders on over the last decade.<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Think Japanese government and industry's need for innovative<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">entrepreneurship and&nbsp;the way they absolutely decimated any<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">possibility that risk-taking would improve by&nbsp;excoriating<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">Horiemon &amp; Livedoor several years ago.&nbsp;Think any pharma company<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">that clearly recognizes that young female MR's are&nbsp;outstanding<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">performers but haven't made the real effort needed to give them<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">a career path and retain them past the age of 30 (less than 1%<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">of the sales managers I meet in that industry here are women).&nbsp;<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><o:p><FONT face="Osaka, Arial, Helvetica, sans-serif">&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">I really hope that Japan as a whole will find a way to avoid&nbsp;a<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">fast&nbsp;slide into an age of irrelevance.&nbsp;Many people just write<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">this type of problem off to the seniority system and&nbsp;expect that<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">things will do a 180&nbsp;once&nbsp;the "dankai" generation filters out<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">of action through age attrition.&nbsp;But I think there is more to<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">it than that. As a whole,&nbsp;the culture needs to adapt to better<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">support outliers like Asashoryu, problematic as they might be.<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">All in all he did a really good job at fitting in. His Japanese<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">is excellent. His interviews were a bit edgy, but never<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">ridiculous. His dohyo entrances were done with dignity and<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">style, even as his pre-bout preparation was borderline manic.<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">More than anything, he performed, and people appreciated what<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">He had to offer. It is a shame that they couldn't find a way to<o:p></o:p></FONT></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd"><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: black; FONT-SIZE: 10pt" lang=EN-US><FONT face="Osaka, Arial, Helvetica, sans-serif">keep him where he belongs &#8211; in the dohyo.<o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"><FONT face="Osaka, Arial, Helvetica, sans-serif"></FONT></SPAN>&nbsp;</P>
<P style="LINE-HEIGHT: 8pt; MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd; mso-line-height-rule: exactly"></SPAN></SPAN></P>
<P style="MARGIN-RIGHT: 42.4pt; mso-para-margin-right: 4.04gd" align=justify></SPAN></SPAN></FONT></P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>the 8:30 rule</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/929150.html" />
<modified>2011-11-19T10:31:36Z</modified> 
<issued>2009-12-13T10:06:46+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.929150</id>
<summary type="text/plain">
I do a lot of teaching and facilitation in corporations and universities,
and through that get a chance to interact with lots of young business
people. Typically these are high-performers chosen by their companies to
participate in the courses my com...</summary> 
<dc:subject>Learning</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/929150.html">
<![CDATA[<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT size=2 face="ＭＳ ゴシック"></FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">I do a lot of teaching and facilitation in corporations and universities,</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">and through that get a chance to interact with lots of young business</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">people. Typically these are high-performers chosen by their companies to</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">participate in the courses my company offers, or MBA/MOT students at top-</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">level universities. So this is a highly-motivated&nbsp;talent pool to start with. </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック"></FONT></SPAN>&nbsp;</P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">Despite their already busy work schedules, they&nbsp;sacrifice precious free time</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">with family, friends and hobbies in an effort to better themselves and learn</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">more about the world around them. This is fantastic, and I applaud their</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">efforts.</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><o:p><FONT size=2 face="ＭＳ ゴシック">&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">But at the same time,&nbsp;there is more that&nbsp;most of these students could do to</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">leverage the opportunities they are getting. The "best&nbsp;of the best" that I</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">see&nbsp;in these groups, the true&nbsp;global professionals&nbsp;- people who make a real</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">difference in shaping their companies or organizations and the markets that</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">they touch - are those that always "take the next step" in whatever they</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">do.&nbsp;They don't&nbsp;just attend the courses they are offered. They make sure to</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">follow-up, understanding that application is key.</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック"></FONT></SPAN>&nbsp;</P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><o:p><FONT size=2 face="ＭＳ ゴシック"></FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">The most successful people I know are the ones who not only gather a lot of</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">meishi at the cocktail party - but those who send a thoughtful note and </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">even </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">an extra question to those they have met the next morning. They not</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">only </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">write down the name of the book the speaker mentioned - but quickly</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">buy </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">it </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">and start reading it in the train that night. And when they get a</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">business </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">idea in the shower, they not only write it down on a long to-do</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">list - they </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">immediately gather a couple of colleagues over lunch and explore</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">how to </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">expand it into a project.</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック"></FONT></SPAN>&nbsp;</P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><o:p><FONT size=2 face="ＭＳ ゴシック"></FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">From these observations, I have developed what I call the "8:30 Rule". The</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">next time you meet someone interesting, or learn a new concept, or have an</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">idea - DO SOMETHING with it at 8:30 the next morning. Before everyone else</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">gets to the office. Before you get bogged down with email. It doesn't have</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">to be a big step, just a concrete step that you can follow up on later.</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">Order the book online. Write a quick summary of the idea and email it to a</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">colleague for input. Create a mind map about how it relates to your work,</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">and reserve 30 minutes in your next monthly team meeting agenda&nbsp;to </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">discuss </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">its potential relevance. Believe me, if you don't do it then, </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">you will </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">probably never get around to it later.</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US></SPAN>&nbsp;</P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">There is always a danger that people feel self-satisfied after attending a</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">seminar, and then lose all the potential value of it by forgetting to truly</FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">follow-up and apply their learnings in their daily life. I do it myself </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">all the time. True Global </FONT></SPAN><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">Professionals don't fall into that trap.&nbsp;I </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">have been trying to apply my own&nbsp;"8:30 Rule" as a way to force myself </FONT></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoPlainText align=justify><SPAN lang=EN-US><FONT size=2 face="ＭＳ ゴシック">to improve in this way. I hope it can help you as well.</FONT></SPAN></P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>CSR in pharma</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/885049.html" />
<modified>2011-11-20T02:05:18Z</modified> 
<issued>2009-11-24T22:40:56+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.885049</id>
<summary type="text/plain">先日、kazuaki-sanに下記の質問を投稿していただきました。
 
「いつも拝見させていただいてます。日本での医療用医薬品のブランディングについて質問です。海外では医薬品のブランディングをCSRを補完するために利用しているようにおもえるのですが、日本ではまだまだの...</summary> 
<dc:subject>Pharma/Healthcare</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/885049.html">
<![CDATA[<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal><FONT size=2><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; mso-ascii-font-family: Arial; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Arial; mso-hansi-theme-font: minor-latin">先日、kazuaki-sanに下記の質問を投稿していただきました。</SPAN></FONT></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT size=2 face=Arial>&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: #4a463d; mso-ascii-font-family: Verdana; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial"><FONT size=2>「いつも拝見させていただいてます。</FONT></SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: #4a463d; mso-ascii-font-family: Verdana; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial"><FONT size=2>日本での医療用医薬品のブランディングについて質問です。</FONT></SPAN><FONT size=2><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: #4a463d; mso-ascii-font-family: Verdana; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial">海外では医薬品のブランディングを</SPAN><SPAN style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: #4a463d; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial" lang=EN-US>CSR</SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: #4a463d; mso-ascii-font-family: Verdana; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial">を補完するために利用しているようにおもえるのですが、日本ではまだまだのような気がします。</SPAN></FONT><FONT size=2><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: #4a463d; mso-ascii-font-family: Verdana; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial">日本市場で医薬品のブランディングが</SPAN><SPAN style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: #4a463d; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial" lang=EN-US>CSR</SPAN><SPAN style="FONT-FAMILY: 'ＭＳ ゴシック'; COLOR: #4a463d; mso-ascii-font-family: Verdana; mso-fareast-font-family: 'ＭＳ ゴシック'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: Arial">を補完できるようになるためには何が一番必要だと考えますか？ご意見をお願いします。」</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></FONT></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><FONT size=2 face=Arial>&nbsp;</FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><FONT size=2 face=Arial>&nbsp;まずは、ありがとうございました！特にファーマ業界におけるCorporate Social Responsibility（CSR)</FONT></o:p></SPAN><SPAN lang=EN-US><o:p><FONT size=2 face=Arial>の活動について、考えたことはありませんでしたが、個人的な意見を書いてみます。</FONT></o:p></SPAN></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal>&nbsp;</P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal>CSRを補完するために医薬品のフランディングというのが、企業名及び企業の社会貢献的な活動を広く知らせて、認知度及び信頼度を向上させるためのの広告宣伝活動を理解しています。</P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal>&nbsp;</P>
<P>
<P>海外（私個人が一番しっているのがアメリカですが）ではファーマ企業の評判が非常に悪くて、どの世論調査をみてもタバコ産業と肩を並べるように悪く評価されています。理由は儲かりすぎ、DTCのやりすぎ（この間の出張で小児ADHDの啓蒙広告までみた）、&nbsp;Free Lunchesをベースに考えたポロモーション活動などなどあります。最近医療制度に関する不満、それからMichael MooreのSickoのようなメディアも更に悪化させている。</P>
<P>&nbsp;</P>
<P>従って、industryとしてはある「悪魔」のように見られていますが、だからその他の産業グループと違うCSR活動をしているかどうかと言われてみれば、大きな違いを感じません。Science-baseの純粋な寄付金、foundation活動などを徹底的にやっていますが、INTELやMicrosoftもscience educationの活動をやっていますし、エコ関係などはどのメーカーでも、どこでもやっているような活動だと思います。</P>
<P>&nbsp;</P>
<P>日本の場合は、製薬会社のイメージはどちらかというとよりよいです。大昔から、薬局からスタートしたケースも多いですので「物づくり」の伝統的な、神話的な存在でもあります。他産業よりも派手に儲かっている訳でもありませんし、ブランドDTCができませんのでdisease makerに見えません。</P>
<P>&nbsp;</P>
<P>違いがあるとすれば、米国やヨーロッパでは保険会社や病院経営企業providers &amp; payersに対する薬価設定の問題が大きいなビジネスドライバーですので、ロビー活動を通して医療経済的なメッセージを浸透としている活動が多いではないかと思います。</P>
<P>&nbsp;</P>
<P></P>
<P style="MARGIN: 0mm 0mm 0pt" class=MsoNormal>&nbsp;</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>design thinking</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/788110.html" />
<modified>2012-02-05T22:16:38Z</modified> 
<issued>2009-09-29T00:04:32+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.788110</id>
<summary type="text/plain">


My company has been doing a lot of work recently around Customer Insight(s) - that is, trying to help our clients develop useful processes to better, more consistently understand and address the evolving requirements of their markets.
 
Through ...</summary> 
<dc:subject>Innovation</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/788110.html">
<![CDATA[<DIV id=toolsRight>
<DIV class=articleTools>
<DIV class=toolsContainer></DIV></DIV></DIV><NYT_BYLINE type=" " version="1.0">
<DIV class=byline>My company has been doing a lot of work recently around Customer Insight(s) - that is, trying to help our clients develop useful processes to better, more consistently understand and address the&nbsp;evolving requirements of their markets.</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>Through this work, I have done a lot of reading and thinking about concepts like creativity, innovation, knowledge management, etc. One of those concepts that I really like and want to learn more about is called simply "design thinking".</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>If you are a "knowledge worker" and haven't yet run across this term, you will soon. It&nbsp;looks to be an emerging discipline&nbsp;with lots of&nbsp;both solid research and examples of practical implementation&nbsp;behind it.&nbsp;It began with product design (famous early promoters include the IDEO group out of Silicon Valley and various industrial design and engineering groups at Stanford University) but is now being more broadly applied to problem-solving, including business issues.</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>As with most good ideas, this one appears quite simple on the surface but is immensely difficult to pull off in practice.&nbsp;Traditional analytical thinking channels us toward inductive or deductive reasoning&nbsp;- that is, connecting the dots from various data sources (market research surveys, field force feedback, past trends&nbsp;&amp; experience), drilling down from the general to the specific or vice versa, straightlining from cause to effect to "identify the roadblock" and offer a&nbsp;fix.&nbsp;I agree that in many cases this limits our potential field of view. (I can recommend a good <A href="http://www.nytimes.com/2009/09/06/business/06proto.html?scp=1&amp;sq=%22design%20thinking%22&amp;st=cse" target=_top>first</A>&nbsp;article, written by Sara Beckman, faculty director of the MOT Program at the Haas School of Business at UC Berkeley,&nbsp;that outlines the&nbsp;benefits and limitations of Six Sigma types of analytical approaches.)</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>In contrast, design thinking,&nbsp;encourages abductive thinking - thinking about the possibilities of what could be.&nbsp; Wikipedia says&nbsp;abductive thinking&nbsp;"comes prior to induction and deduction... the colloquial name is to have a 'hunch'. Abductive reasoning starts when an inquirer considers of a set of seemingly unrelated facts, armed with an intuition that they are somehow connected." </DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>Sounds like this Mr. Hunch could live somewhere near the Customer Insights family I am searching for.&nbsp;Let's go a&nbsp;little deeper...&nbsp;</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>First,&nbsp;an easy summary of the design thinking process&nbsp;from&nbsp;<A href="http://www.fastcompany.com/resources/design/dziersk/design-thinking-083107.html?page=0%2C1" target=_top>an article in Fast Company</A>:</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>1. Define the problem - easy to say, but here emphasis is on questioning the brief (e.g. are we expressing the problem correctly) and becoming aware of the various "filters" that might be clouding our perceptions. </DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>"Observation" is&nbsp;a key aspect of this step - back in business&nbsp;school I saw a video of&nbsp;IDEO&nbsp;cross-functional teams getting out in the field, questioning users,&nbsp;and challenging all assumptions with why, why, why...&nbsp; </DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>2. Create and consider many options</DIV>
<DIV class=byline>3. Refine selected options</DIV>
<DIV class=byline>3.5 Repeat / reiterate</DIV>
<DIV class=byline>4. Pick and execute</DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>Well, steps 2 through 4&nbsp;seem the opposite of deep - so obvious as to hardly warrant comment - but again tough to do in actuality. (My friend&nbsp;and colleague <A href="http://www.gsb.nihon-u.ac.jp/professor/henry.html" target=_top>Henry Andersen</A>&nbsp;at&nbsp;Nihon University has assisted me in helping clients develop some good techniques to get through these steps in the past.) But here at least I find good confirmation of&nbsp;something I think I knew before getting started on my research: </DIV>
<DIV class=byline>&nbsp;</DIV>
<DIV class=byline>
<DIV class=byline>There is potentially more power in properly&nbsp;defining&nbsp;a problem than in solving it.</DIV></DIV>
<DIV class=byline><EM>&nbsp;</EM></DIV>
<DIV class=byline>Not quite satisfied with the Fast Company definition, I found another <A href="http://www.nytimes.com/2009/09/28/arts/28iht-design28.html?scp=1&amp;sq=ideo&amp;st=cse" target=_top>article</A>&nbsp;by&nbsp;Alice Rawsthorn (also carried in the International Herald Tribune - the finest newspaper on Earth, in my opinion)&nbsp;that&nbsp;talks about the concept in reference to a new book out, <U>Change by Design</U>: Tim Brown, CEO of IDEO (those IDEO guys again...).</DIV>
<DIV id=articleBody class=byline>
<P>She writes that </P>
<P>"Mr. Brown describes...the shift from old-school 'design,' which he regards as 'technology-centered,' to the 'human-centered' discipline of 'design thinking'...the application of the traditional skills that designers develop, often without realizing, to identify problems and invent solutions in collaboration with experts from other disciplines, their clients and the people who will use the results."</P>
<P>OK, so this is the cross-functional and creative team aspect... But again, how to get it done - that is the magic... Will pick up the book&nbsp;and continue my search...&nbsp;</P>
<P>One other quick footnote:&nbsp;I came across a powerful quote from&nbsp;Roger Martin, dean of the Rotman School of Management, University of Toronto:&nbsp;“Reality is the enemy of innovation.” I think this is exactly right in most business cultures (and especially in the more risk-averse cultures I often encounter in Japan!). What people did yesterday and&nbsp;the week before and the year before - whether that worked particularly well or not - proves to be such a crushing burden&nbsp;that&nbsp;new ideas are formed&nbsp;hesitantly,&nbsp;expressed reluctantly, and almost&nbsp;never moved forward (until&nbsp;a competitor does something similar and the company jumps to play catch-up). &nbsp;&nbsp;</P></DIV>
<DIV class=byline>&nbsp;</DIV>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>米国でのブランドＤＴＣ</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/784687.html" />
<modified>2011-01-13T08:54:42Z</modified> 
<issued>2009-09-25T11:19:37+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.784687</id>
<summary type="text/plain">夏休みを過ごした米国から戻ってきました。向こうで見た薬剤のＣＭの話をしたいと思います。今回はあまりテレビの前でゴロゴロせず、外で子どもと遊ぶ時間を多く取ったつもりなのですが、テレビをつけるたびに連続して流れてくるもので、見るつもりはなくても何十回と目に入...</summary> 
<dc:subject>Pharma/Healthcare</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/784687.html">
<![CDATA[<P>夏休みを過ごした米国から戻ってきました。向こうで見た薬剤のＣＭの話をしたいと思います。今回はあまりテレビの前でゴロゴロせず、外で子どもと遊ぶ時間を多く取ったつもりなのですが、テレビをつけるたびに連続して流れてくるもので、見るつもりはなくても何十回と目に入り、しっかり記憶してしまいました。</P>
<P>中でも多く見られたのが次の三つのブランドです。</P>
<P><A href="http://www.youtube.com/watch?v=HPm0xhFZR4s" target=_top>Plavix</A>　虚血性脳血管障害<WBR>後の再発防止のメッセージを表現するＣＭですが、ゴルフをしている女性が病院のストレッチャーに追いかけられているシーン。「Plavixを飲み続けないと入院しなくてはならないよ」という分かりやすいメッセージですね。1分15秒の中身ですが、よく見て下さい。最初の28秒、それから最後の6秒（合計34秒）はPlavixの良さについて述べられていますが、残りの41秒（半分以上）はずっと安全情報（副作用、禁忌の警報など）となっています。その分、テレビ局は割引していないでしょう。このＣＭは高い買い物かもしれません。</P>
<P><A href="http://video.google.com/videoplay?docid=-7113065002106695432#" target=_top>Lunesta</A>　今まで派手にＤＴＣプログラムを実行していたSepracor社。大日本住友に製薬に買収されましたが、続けて年間300億円以上の広告宣伝費を投資するつもりなのでしょうか。これまでも患者様に試用してもらうために、戦術としてクーポンを利用した"7-Day Free Trial Offer"(7日間無料トライアル)をやってきましたが、最近では薬局で co-payment（負担額）を免除するような loyalty card も発行しているそうです。（詳細はLunestaの<A href="http://www.lunesta.com/dreamkit/lunesta-savings.html?iid=RHC_lunestaSavings" target=_top>ホームページ</A>でご覧ください。）一月の処方に対し50ドルまで、年間600ドルまでのディスカウントを得られるようなシステムです。大日本住友がこれらのアプローチをやめたら、売上はどのように変わってくるか、興味深いテストケースです。</P>
<P><A href="http://www.youtube.com/watch?v=Uv2hS_NulHU" target=_top>Abilify</A>　大塚製薬とＢＭＳによるブロックバスター薬剤。統合失調症及び双極Ⅰ型障害に対する効果で大変大きくなりましたが、2007年末に米国で追加適応症の承認を得、新しい成長分野を見つけました。新ＣＭでは、既にうつ病の薬を服薬しているが効果が不十分だと感じる患者向けに「ドクターにABILIFYの追加併用について相談してみて下さい」というメッセージを伝えています。LexaproでもZoloftでもProzacでもEffexor XRでもPaxil CRでも、併用実績及びエビデンスがありますよというメッセージもきっちりと伝えています。</P>
<P>最近のレポートによれば、米国の製薬業界ではようやくこのＤＴＣプログラムの効果及び社会的なインパクトを見直しているようです。オバマ大統領がヘルスケアの改革を狙っていることも背景にあるかも知れません。いずれにしても、私は too much だと思っています。上記のようなブランドＤＴＣは、何らかの形で抑えてもらいたいものだと個人的には思います。</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>sloppy sing air service?</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/771937.html" />
<modified>2009-09-11T04:41:22Z</modified> 
<issued>2009-09-11T13:27:50+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.771937</id>
<summary type="text/plain">I just got back from an assignment in Singapore. I usually enjoy travelling there because it gives me a chance to fly with my favorite, Singapore Airlines. And this time my level of anticipation was even higher - my first opportunity to fly the massive Ai...</summary> 
<dc:subject>Management</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/771937.html">
<![CDATA[<P>I just got back from an assignment in Singapore. I usually enjoy travelling there because it gives me a chance to fly with my favorite, Singapore Airlines. And this time my level of anticipation was even higher - my first opportunity to fly the massive Airbus 380, business class.</P>
<P>Wow. What a disappointment.</P>
<P>SingAir&nbsp;has strongly hyped the fact that they were the first to fly the newest generation of aircraft - but&nbsp;on the&nbsp;implementation level, they are letting their new toy get in the way of their&nbsp;traditional strength in service quality.</P>
<P>I know Singapore&nbsp;Airlines as the&nbsp;space where they make you feel like a king. The moment the attendants turn their focus to you,&nbsp;you become the most important person in their world. Consistently and delightfully.&nbsp;Taking the time for a smile. Remembering what was in your glass without you having to remind them. And just magically&nbsp;appearing&nbsp;at the right time, whenever you have a wish or a whim.</P>
<P>I think the 380 has knocked them off their game. This time all the attendants (on both outward and return legs)&nbsp;seemed consistently rushed.&nbsp;Didn't get greeted in my seat or offered a drink until I asked for one 10 minutes after sitting down (all passengers on the&nbsp;other aisle side were full - where's my magic first impression!?).&nbsp;Received almost every possible combination of a&nbsp;water refill (with gas, still, lemon, no lemon, ice, no ice) where in the past it was right on every time.&nbsp;Very few&nbsp;quick eye contacts and smiles on the&nbsp;walk-bys (maybe because I was&nbsp;two rows from the back in that massive cabin each time). Didn't even get the headphones passed out until after all the in-flight programming had started. And&nbsp;as an added bonus,&nbsp;an air-conditioning mishap on the return flight which&nbsp;kept us&nbsp;in the cabin&nbsp;in&nbsp;what must have been&nbsp;35+ degree C heat for 30 minutes before the main engines came on. &nbsp;</P>
<P>I'm no prima donna customer, but I noticed all these things, and even heard others moaning and groaning in the immigration lines&nbsp;on both&nbsp;ends of the trip. </P>
<P>Just goes to show that&nbsp;even the best&nbsp;companies can lose their customer service focus and&nbsp;execution. Hopefully not for long...</P>
<P>Singapore Airlines - please work this out! Get the magic back, or the 380 is just going to become known as the cattle car that you couldn't manage right! (Think of a 1,000 room "5-star" hotel for the best analogy about where you don't want to take this one.) </P>
<P>&nbsp;</P>
<P>&nbsp;</P>
<P>&nbsp;&nbsp;&nbsp;</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>also born on a blue day</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/714228.html" />
<modified>2009-09-04T15:30:18Z</modified> 
<issued>2009-07-17T00:05:05+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.714228</id>
<summary type="text/plain">OK, here is a book for you English readers. Born on a Blue Day by
Daniel Tammet. When I started it, I had not known anything about 
the author, who is an autistic savant with amazing creative and 
cognitive talents. In this memoir, he covers a range ...</summary> 
<dc:subject>People</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/714228.html">
<![CDATA[<P>OK, here is a book for you English readers. <A href="http://www.anobii.com/books/Born_on_a_Blue_Day/9781416535072/016a3c54e53e47dfb8/" target=_top>Born on a Blue Day</A> by</P>
<P><A href="http://www.optimnem.co.uk/about.php" target=_top>Daniel&nbsp;Tammet</A>. When I started it, I had not known anything about </P>
<P>the author, who is an autistic savant with amazing creative and </P>
<P>cognitive&nbsp;talents. In this memoir, he covers a range of topics, </P>
<P>including his successful&nbsp;challenge to recite from memory the first </P>
<P>22,514 digits of the mathematical&nbsp;constant pi (let's see if&nbsp;I can do </P>
<P>three digits: 3.14 - yes!).</P>
<P>&nbsp;</P>
<P>Most interesting for me are the parts when he describes his visual and</P>
<P>emotional experience of numbers - what scientists call "synesthesia". </P>
<P>Can you imagine this going on in your mind?</P>
<P>&nbsp;</P>
<P>"Numbers are my friends, and they are always around me. Each one </P>
<P>is&nbsp;unique and&nbsp;has its own personality. The number 11 is friendly and </P>
<P>5 is loud,&nbsp;whereas 4 is both&nbsp;shy and quiet - it's my favorite number, </P>
<P>perhaps because&nbsp;it reminds me of myself.&nbsp;Some are big - 23, 667, </P>
<P>1,179 - while others are&nbsp;small: 6,13,581. Some are&nbsp;beautiful, like 333, </P>
<P>and some are ugly, like 289.&nbsp;To me, every&nbsp;number is special." (p.2)</P>
<P>&nbsp;</P>
<P>Fantastic, isn't it? In a very small way, I can almost feel what he means </P>
<P>- 289 is kind&nbsp;of ugly, don't you think? Daniel Tammet also sees days </P>
<P>of the week as&nbsp; certain colors - thus the book title, which refers to his </P>
<P>birth on a Wednesday - always "a&nbsp;blue day".&nbsp;After a quick online </P>
<P>search (again, I don't have quite&nbsp;that kind of&nbsp;brainpower!)&nbsp;I was </P>
<P>comforted to know that my&nbsp;birthday, May 10, 1967, was also a&nbsp;</P>
<P>Wednesday - because blue is my favorite color, and that&nbsp;just feels </P>
<P>right.</P>
<P>&nbsp;</P>
<P>But beyond this exposure to a fascinating story, what I got from the </P>
<P>book was a renewed incentive to understand how other people learn. </P>
<P>One of my company's main business areas is in professional training, </P>
<P>most often for multi-national corporations and audiences that include </P>
<P>a wide range of scientists, marketers, researchers, etc. We work </P>
<P>hard to get our key messages across to these many types of people, </P>
<P>but sometimes it is easy to forget that the individuals do approach </P>
<P>problems very differently, depending on their own innate abilities, </P>
<P>experiences, and cultures. </P>
<P>&nbsp;</P>
<P>The passage that really brought this home to me in the book comes </P>
<P>when&nbsp;Daniel Tammet is talking about his elementary school days:</P>
<P>&nbsp;</P>
<P>"I often found it confusing when we were given arithmetic worksheets </P>
<P>in class with&nbsp;the different numbers printed identically in black. To me, </P>
<P>it seemed that the sheets were covered in printing errors. I couldn't </P>
<P>figure out, for example, why eight was&nbsp;not larger than six, or why </P>
<P>nine was printed in black instead of blue... When I&nbsp;wrote my answers </P>
<P>on the paper, the teacher complained that my writing was too uneven </P>
<P>and messy. I was told to write every number the same as the others. </P>
<P>I&nbsp;didn't like having to write the numbers down wrong."</P>
<P>&nbsp;</P>
<P>So next time I am explaining something for the third time in a lecture </P>
<P>setting, repeating myself, not getting through and sensing frustration on </P>
<P>both sides, hopefully I&nbsp;will remember to&nbsp;step back and try a different </P>
<P>approach. Maybe ask the group to gaze out the window at the </P>
<P>massive&nbsp;9's&nbsp;that dot the Shinjuku&nbsp;skyline,&nbsp;to try to imagine which </P>
<P>number might sound like "a clap of thunder or the sound of&nbsp; waves </P>
<P>crashing against rocks" (5), or which one&nbsp;could feel&nbsp;"lumpy like </P>
<P>porridge" (37). At the very least,&nbsp;the conversation wouldn't be boring...</P>
<P>&nbsp;&nbsp;</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>ちょっと重い本</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/676709.html" />
<modified>2009-07-16T14:04:14Z</modified> 
<issued>2009-06-18T10:29:56+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.676709</id>
<summary type="text/plain">やっとでました。超有名な戦略経営学者であるハーバード大学のマイケル・ポーター先生とヴァージニア大学のオルムステッド・ティスバーグ先生が２００６年に出版した&quot;Redefining Health Care: Creating Value-Based Competition on Results&quot;の日本語版（医療戦略の本質：価値...</summary> 
<dc:subject>Pharma/Healthcare</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/676709.html">
<![CDATA[<P>やっとでました。超有名な戦略経営学者であるハーバード大学のマイケル・ポーター先生とヴァージニア大学のオルムステッド・ティスバーグ先生が２００６年に出版した"Redefining Health Care: Creating Value-Based Competition on Results"の日本語版（<A href="http://ec.nikkeibp.co.jp/item/books/181680.html" target=_top>医療戦略の本質：価値を向上させる競争</A>）。予約購入で先日私のところに届きました。ちょっと重いと言えば重い（626ページ、内容も軽くありませんよ！）ですが、夏休みにじっくりと時間が取れる方々に是非お勧めしたい一冊です。</P>
<P>ポーター氏が1985年に取り上げた"Value Chain Analysis"(<A href="http://ja.wikipedia.org/wiki/%E3%83%90%E3%83%AA%E3%83%A5%E3%83%BC%E3%83%BB%E3%83%81%E3%82%A7%E3%83%BC%E3%83%B3" target=_top>バリュー・チェーン</A>)の、医療業界への応用編となります。詳細が多く、基本的にアメリカ市場状況しか紹介されていませんので、100%参考になる訳ではありませんが、基本的なメッセージが分かりやすく、日本でも十分な意味をもつと思います：</P>
<P>1)　ある薬剤の単価、ある医師の時間配分、ある機械の利用頻度など、単発のコスト削減ばかりを見るゼロ・サム競争ではなく、ある疾患で苦しんでいる患者様へ包括的に提供する価値に基づく競争が原点。</P>
<P>2)　患者様が病気になってからでは遅い。医療システムの全ステークホールダー（医師、看護師、薬剤師、患者、病院経営者、製薬・機器メーカーなど）が予防医療（PREVENTION）を促進させるために、自分なりにできることをやるべき。「突き詰めていえば、本来は健康な方が安上がりであるため、医療の質の向上はコストを低下させるのである。従って、健康を維持することが究極的なコスト削減になるのだ。「p.164」</P>
<P>3)上記のことを実施するために、業界として不足している、またはあるステークホルダーが見せたくないアウトカムデータが必要です。（私の立場からすると、この点について、日本の業界が世界の流れにかなり遅れていることは非常に残念です。）</P>
<P>一つのブログポストで纏められるトピックではありませんが。。。</P>
<P>医療関係者以外の方にとっても、医療制度の在り方やサービスは大切なことですので、是非自分の観点で本を読んで、仲間とディスカッションしてください。</P>
<P>翻訳の<A href="http://hsr.hitomedia.jp/interview/2007/12/post_2.html" target=_top>山本雄土先生</A>は大変な仕事量をこなして、素晴らしいものを日本の医療業界に届けてくれたと思います。山本先生、お疲れ様でした！</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>医療・ファーマの将来とは</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/567042.html" />
<modified>2011-07-15T02:15:39Z</modified> 
<issued>2009-04-05T20:44:16+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.567042</id>
<summary type="text/plain">会計・コンサル会社のプライスウォーターハウスクーパース（PWC）が過去3年間に渡って出版したシリーズ「Pharma 2020」の最新版「Marketing the Future」というレポートを読みました。
慢性疾患の広がりとともに高まる財政問題、テクノロジーの進化による米国のe-prescribin...</summary> 
<dc:subject>Pharma/Healthcare</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/567042.html">
<![CDATA[<P>会計・コンサル会社のプライスウォーターハウスクーパース（PWC）が過去3年間に渡って出版したシリーズ「Pharma 2020」の最新版「Marketing the Future」というレポートを読みました。</P>
<P>慢性疾患の広がりとともに高まる財政問題、テクノロジーの進化による米国のe-prescribing（電子処方）やPHR（Personal Health Records、個人の病歴や服薬履歴などのデータ）のオンライン管理、海外のジェネリック採用促進事例などに関する情報盛り沢山このレポートを読むと、世界では医療システムそのものが大きく変革しようとしていることを感じます。</P>
<P>ファーマ業界で仕事をするマーケターなら必ず抑えておくべき内容ですが、製薬業界以外の方々にとってはちょっと興味が薄いテーマだと思われているかもしれません。でも、誰でも薬は飲むこともありますし、年をとればとるほど必ずお世話になる患者の一人として、どのような医療制度であって欲しいのか考えさせられることが多い内容でした。そのシステムの財源は個人が国に収める税金ですし。ぜひ読んでみることをお勧めします。</P>
<P>PWCの担当者に問い合わせたところ、残念ながら今回のレポートを日本語化する計画はないそうですが、英語のオリジナルを読みたい方は、<A href="http://www.pwc.com/extweb/industry.nsf/docid/705B658C95033AE8852575680022FC75" target=_top>ここ</A>にアクセスして下さい。</P>
<P>尚、Pharma2020シリーズの2007年度のレポート「ビジョン ～岐路に立つ医薬品業界」なら日本語版ＰＤＦが簡単にダウンロードできます。ちょっと古い情報も含まれていますがが、大きなトレンドを把握するには有効な材料だと思います。どうぞ<A href="http://www.pwcjp.com/publication/pdf/Pharma2020vision_jp.pdf" target=_top>ここ</A>を見て下さい。<BR>&nbsp;<BR></P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>sasuke underdog</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/562085.html" />
<modified>2012-01-31T10:45:35Z</modified> 
<issued>2009-03-30T23:51:41+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.562085</id>
<summary type="text/plain">
This may sound silly, but I saw the Sasuke competition on 
TBS tonight and really enjoyed it. For you that don't know 
it, Sasuke is an athletic competition that incorporates
head-to-head tests of strength, speed, and agility in a variety of 
eve...</summary> 
<dc:subject>Management</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/562085.html">
<![CDATA[<P><IMG class=pict height=97 alt=underdog hspace=5 src="http://livedoor.blogimg.jp/jeffjapan/imgs/e/7/e74bc24d.jpg?9397" width=93 align=left border=0></P>
<P>This may sound silly, but I&nbsp;saw the Sasuke competition on </P>
<P>TBS tonight and really enjoyed it. For you that don't know </P>
<P>it,&nbsp;Sasuke is&nbsp;an athletic competition that incorporates</P>
<P>head-to-head tests of strength, speed, and agility in a variety of </P>
<P>event formats. They always invite famous Japanese and overseas </P>
<P>athletes to compete, and recently they have been upping the </P>
<P>number of entertainment industry&nbsp;"talents", especially comedians, </P>
<P>as well as&nbsp;troupe members from the <A href="http://www.musclemusical.com/english/" target=_top>"Muscle"</A> musical show in </P>
<P>Tokyo.&nbsp;This time they&nbsp;also had a group of&nbsp;"normal people" that </P>
<P>won their way&nbsp;onto the show by winning local and regional </P>
<P>competitions: a university athlete, a shoe salesman, a former </P>
<P>sprinter who quit his office job to concentrate on Sasuke and train </P>
<P>while teaching aerobics at a sports gym, etc.&nbsp;&nbsp;&nbsp;</P>
<P>&nbsp;</P>
<P>I took a quick look online and found that Sasuke has a solid maniac </P>
<P>following in the&nbsp;&nbsp;blogosphere.&nbsp;TBS also exports the concept&nbsp;overseas </P>
<P>and markets it under the&nbsp;name "Ninja Warrior." Good for TBS - but </P>
<P>with all that, you would think they could&nbsp;do something with that online </P>
<P>themselves? I gave up trying to find some good professional links to </P>
<P>show what the show is about - the best TBS has is a screen shot of </P>
<P>their program guide <A href="http://www.tbs.co.jp/program/sasuke_20090330.html" target=_top>here</A>. </P>
<P>&nbsp;</P>
<P>Anyway, on the March 30th show&nbsp;they had this ridiculously hard 1st </P>
<P>stage obstacle course set up. Participants had to&nbsp;jump&nbsp;or swing from </P>
<P>island to island;&nbsp;run up and scale the wall of a giant half-pipe; spring </P>
<P>off a trampoline into a small crevice, catching themselves by&nbsp;sheer </P>
<P>arm and leg strength pushing horizontally on the walls, etc.&nbsp;At one </P>
<P>point 70 people had tried to&nbsp;get through it and only&nbsp;one had made it </P>
<P>on time to qualify for the second round. By the end, only&nbsp;a handful&nbsp;</P>
<P>made it through to the 2nd stage: and the great thing was that there </P>
<P>was not a famous person among them. Not one&nbsp;Olympic athlete or </P>
<P>Samurai Japan handball player. Not one comedian or talent. Just&nbsp;a </P>
<P>Taiwanese pro rock climber (!?) and&nbsp;the local UNDERDOGS. </P>
<P>(If you don't know that term, it&nbsp;simply means "a team&nbsp;or contestant </P>
<P>not expected to win." But&nbsp;Americans of my age know it as the name </P>
<P>of the lovable cartoon dog pictured above - he always gets himself </P>
<P>into a bad situation, but&nbsp;beats the bad guy and gets the girl in the end!) </P>
<P>Everybody else ended up falling in the water and looking stupid.</P>
<P>&nbsp;</P>
<P>So I spent the last hour&nbsp;or so of the show riveted to my set, rooting for&nbsp;</P>
<P>one of these UNDERDOGS to pass through the even harder 2nd stage&nbsp;</P>
<P>course (basically a&nbsp;climbing strength and endurance&nbsp;challenge - up and </P>
<P>down a stair-like structure, down an inverted plane&nbsp;hanging off of what&nbsp;</P>
<P>looked&nbsp;like light bulbs, sliding across&nbsp;jungle gym bars&nbsp;supporting your </P>
<P>weight on&nbsp;metal rings,&nbsp;shimmying along&nbsp;the underside of a board tacked </P>
<P>onto the supporting structure above... You could just feel the pain in these </P>
<P>guys' forearms and fingers as the&nbsp;lactic acid flowed on and on...&nbsp;</P>
<P>In&nbsp;the end, the&nbsp;Taiwanese pro rock climber, the university gymnast, and the&nbsp;</P>
<P>sprinter-turned-aerobics-instructor were all in the water. Who went on to </P>
<P>the Final Stage? Only the shoe salesman. Classic. &nbsp;</P>
<P>&nbsp;</P>
<P>If the show were produced in Hollywood, there would have been a different </P>
<P>final stage ending. But Shoe Salesman then had to go straight up (maybe&nbsp;50 </P>
<P>meters total on this ridiculous scaffolding tower) via a metal ladder and a </P>
<P>simple hanging rope. He got all the way to the top (impressive indeed) but </P>
<P>timed out about 2 seconds too slow. The best part was his reaction after - </P>
<P>big smile, no regrets, rightfully proud of himself. And looking to come back </P>
<P>to try again, to see if he could get up the rope in time. Sometimes seeing </P>
<P>simple things like that really give me energy for my business - small and </P>
<P>not well known, we are a classic UNDERDOG. But sometimes the </P>
<P>Olympians get over confident, the "talents"&nbsp;are more concerned about how </P>
<P>their hair looks, and even the pro rock climbers slip and fall. So the </P>
<P>little guy&nbsp;who focuses on the work at hand, preps right, and executes </P>
<P>effectively&nbsp;can come out on top&nbsp;- at least for&nbsp;one&nbsp;stage.&nbsp;Good to see!&nbsp;</P>
<P>&nbsp;</P>
<P>&nbsp;</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>itv-japan interview</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/483562.html" />
<modified>2009-02-17T01:41:43Z</modified> 
<issued>2009-02-17T10:15:33+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.483562</id>
<summary type="text/plain">I recently did an interview for itv-japan in their new feature area &quot;Training 
for Success&quot;, hosted by fellow Tokyoite Bernd Kestler. The finished 
version is a good summary of key points regarding the application of 
business simulations in corp...</summary> 
<dc:subject>Simulations</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/483562.html">
<![CDATA[<P>I recently did an <A href="http://www.itv-japan.com/trainingfs.asp" target=_top>interview</A>&nbsp;for itv-japan&nbsp;in their new feature area "Training </P>
<P>for Success", hosted by fellow Tokyoite&nbsp;<A href="http://www.brainpool.jp/" target=_top>Bernd Kestler</A>. The finished </P>
<P>version is a good summary of key points&nbsp;regarding the&nbsp;application of&nbsp;</P>
<P>business simulations in corporations across&nbsp;Asia.&nbsp;Take a look and tell me </P>
<P>what you think!&nbsp;&nbsp;</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>MITでも新しい学習法</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/408094.html" />
<modified>2009-02-06T13:42:24Z</modified> 
<issued>2009-01-16T15:48:38+09:00</issued> 
<id>tag:blog.livedoor.jp,2009:jeffjapan.408094</id>
<summary type="text/plain">先日のInternational Herald Tribuneには面白い記事がありました（IHTの記事）。
米国の有名なマサチューセッツ工科大学（Massachusetts Institute of Technology）の物理学科では、初等物理の教室にテクノロジーを導入し、新型総合教育手段を始めています。
従来、ごく普...</summary> 
<dc:subject>Learning</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/408094.html">
<![CDATA[<P>先日のInternational Herald Tribuneには面白い記事がありました<A href="http://www.iht.com/articles/2009/01/13/americas/college.php" target=_top>（IHTの記事）</A>。</P>
<P>米国の有名な<STRONG>マサチューセッツ工科大学</STRONG>（<SPAN lang=en xml:lang="en">Massachusetts Institute of&nbsp;</SPAN><SPAN lang=en xml:lang="en">Technology</SPAN>）の物理学科では、初等物理の教室にテクノロジーを導入し、新型総合教育手段を始めています。</P>
<P>従来、ごく普通の講義形式で大勢の学生を大きなホールに座らせて、先生方が一方的なLectureを行うことに限界を感じたことは動機付けの理由だそうです。初日に300人の学生がサインアップしますが、付いて来なかったり、つまらなくなったり、図書館にて独学した方が効率だと感じたりしてくる関係で、最後の授業で半数以下まで下がってくるケースも多かったようです。理解度にももちろん問題があると認識した先生方が新しい方針に切り替えてみました。</P>
<P>新しい手法の基本は</P>
<P>1)　一クラスの人数をMAX80人とし、7-8人ずつの円卓に分けられる。</P>
<P>2)　各テーブルにネットワークコンピュターが用意されて、各自にリモートハンドセットをもたして、共有の画面で授業に対する回答、返信、質問などインプットできる仕組みを導入。</P>
<P>3)　「体験」や「演習」に重点をおき、学生に自由に動いたりお互いにディスカッションしたり、壁面に設置されたワイトボードに書き込んだりすることを奨励する。</P>
<P>弊社のマネ？と勝手に想像したいところもありますが実はこのTEALと呼ばれている&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;(Technology Enhanced Active Learning)を2003年より試行してきているようです。</P>
<P>MITですから、各教室設備に$2.5Million（＝約2憶5千万円）を投入しました（すごいな！）が、そこまでやらなくても、このようなアイデアを大学や企業内研修に採用することも可能ですし、大切ではないかと思います。日本では、このようなEXCITEMENTやFUNがでると「真面目な勉強にならない」との意見がでるのが当然です。でも、諦めない。だって、MITのfacultyのなかで冴、反対する先生も沢山いるとも書いてあります。どこでも同じですね。</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>

<entry>
<title>Earth Rising</title> 
<link rel="alternate" type="text/html" href="http://blog.3rockconsulting.com/archives/408216.html" />
<modified>2009-01-16T07:40:55Z</modified> 
<issued>2008-12-24T11:28:31+09:00</issued> 
<id>tag:blog.livedoor.jp,2008:jeffjapan.408216</id>
<summary type="text/plain">When business slows down around Christmas and the New Year, I 
often find myself searching out old books and thinking (or trying to 
think!) a little bigger about things. This Christmas Eve, I found a great 
present in my newspaper - a beautiful...</summary> 
<dc:subject>Ideas</dc:subject>
<content type="text/html" mode="escaped" xml:lang="ja" xml:base="http://blog.3rockconsulting.com/archives/408216.html">
<![CDATA[<P>When business slows down around Christmas and the New Year,&nbsp;I </P>
<P>often find myself&nbsp;searching out old books and thinking&nbsp;(or trying to </P>
<P>think!) a little&nbsp;bigger about things.&nbsp;This Christmas&nbsp;Eve, I found a great </P>
<P>present in my&nbsp;newspaper - a beautiful piece by Oliver Morton, the </P>
<P>chief news and features&nbsp;editor of the journal Nature.&nbsp;</P>
<P>&nbsp;</P>
<P>Don't link to this until you can get yourself a hot&nbsp;cup of tea&nbsp;in a quite </P>
<P>place to sit down and enjoy it properly.&nbsp;(<A href="http://www.nytimes.com/2008/12/24/opinion/24morton.html?_r=1" target=_top>New York Times記事</A>) </P>
<P>Unfortunately, the weblink doesn't include the&nbsp;original photo that was </P>
<P>in the paper - but I&nbsp;found it at a different site for everyone&nbsp;(<A href="http://www.abc.net.au/science/moon/earthrise.htm" target=_top>here</A> ). </P>
<P>&nbsp;</P>
<P>Print this big in color first, then sit back and ENJOY!</P>]]> 
</content>
<author>
<name>jeffjapan</name> 
</author>
</entry>
</feed>

